UTM Campaign Link Builder

How to use

1. Paste the destination page into the Website URL field, starting with https://.
2. Fill utm_source with the platform sending the traffic, for example instagram or newsletter.
3. Fill utm_medium with the channel type, for example bio, email, or cpc - utm_source and utm_medium are both required.
4. Optionally add utm_campaign, utm_content, and utm_term to separate campaigns, creatives, and keywords.
5. Press Build Tracked Link: values are lowercased, spaces become hyphens, and the parameters are appended with the correct ? or & connector.
6. Copy the generated link and use it only in that one placement, so its traffic is measured cleanly.

About this tool

UTM parameters are tags appended to a URL (utm_source, utm_medium, utm_campaign) that Google Analytics and other tools use to attribute visits to specific campaigns. Consistent naming — lowercase, no spaces — keeps reports clean. Build one link per channel: newsletter, Instagram bio, ad set, so results are never mixed together.

When analytics shows most traffic as direct, the usual cause is untagged links. UTM parameters are small tags added to a URL - utm_source, utm_medium, utm_campaign and friends - that analytics platforms read to attribute each visit to a channel and campaign. This builder takes your destination in the Website URL field, collects utm_source, utm_medium, utm_campaign, utm_content, and utm_term from their fields, enforces the two required ones, lowercases every value, converts spaces to hyphens, and joins the parameters to your URL with the correct ? or & connector. The generated link appears in a copy-ready field.

Build one link per placement and stick to a naming convention forever: source is the platform such as instagram or newsletter, medium is the channel type such as bio, email, or cpc, and campaign is a lowercase, hyphenated name like spring-sale. Mixing Instagram and instagram splits one channel into two, which is the most common way reports fragment. Honest limits: the tool does not check that the destination page exists, cannot stop a landing page from stripping query strings, and ad platforms with their own auto-tagging may supplement or override manual tags.

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